ROLE

UX/UI designer + user researcher within a team of 4 people in total: a business development person, a marketeer and a full-stack dev.

THE SOLUTION

Pique is a discovery platform for professionals who are looking for a more social and effective way to network.

Users can create a profile and within minutes receive a curated list of professionals with whom they can connect over drinks or coffee. 

Users can instantly find others based on professional interests, social interests, industry, and more. Pique is networking made simple, swift, and social.

THE PROBLEM

The networking market has become ineffective is in need of innovation. As it currently stands there are primarily three ways to network: 

  • go to a mixer/networking event, 
  • search for someone to contact on LinkedIn, 
  • contact a friend of a friend. 

Often, these three produce limited interaction and can at most lead to an informational interview.

THE PROCESS

Pique was backed by 500 startups accelerator program in San Francisco. The process of working on the second iteration of Pique as an app was extremely fast due to the demanding nature of accelerator environment. Planning, research, prototyping, user testing and design were done in 2 weeks altogether.

 User activity cycles analyze the waste currently happening within the networking process.

User activity cycles analyze the waste currently happening within the networking process.

 The goal of activity cycle methodology is to take the waste out of the system and insert more value.

The goal of activity cycle methodology is to take the waste out of the system and insert more value.

 Extended research and testing showed that users do not need an indication of "Like" and "Skip" buttons, as the "tinder swipe habit" has already affected their behavior. Users intuitively consider right swipe as a positive indicator and left as negative. Various experiments with content of the "card" showed that people are interested in finding out about the "card person's" interests and are focusing on text while making the decision more than expected.

Extended research and testing showed that users do not need an indication of "Like" and "Skip" buttons, as the "tinder swipe habit" has already affected their behavior. Users intuitively consider right swipe as a positive indicator and left as negative. Various experiments with content of the "card" showed that people are interested in finding out about the "card person's" interests and are focusing on text while making the decision more than expected.

 The on-boarding process consists of welcoming instructions and/or questionnaire that contributes information to the matching algorithm. 

The on-boarding process consists of welcoming instructions and/or questionnaire that contributes information to the matching algorithm. 

 The profile is built of information taken from user's LinkedIn profile as well as data from on-boarding questionnaire. 

The profile is built of information taken from user's LinkedIn profile as well as data from on-boarding questionnaire. 

 Chat window prompts users to meet via one of preferred methods: drinks, coffee or meetup.

Chat window prompts users to meet via one of preferred methods: drinks, coffee or meetup.

The target customer for Pique are members of meetup groups and coding bootcamps, two groups whose members actively seek new ways to network and connect with others. After developing Pique for iPhone and Android devices and securing our first 100,000 users, Pique seeks to monetize through a freemium revenue model.