Strategic Advisory & Board Roles
Liya holds advisory and board roles across commerce, immersive tech, hospitality, and AI.
She is Executive Creative Advisor at Verbal+Visual, guiding experience strategy at the intersection of brand and conversion. She serves on the board of Immersive Tech Week in the Netherlands, shaping global discourse on XR and spatial computing.
Liya also advises and invests in Abra Hospitality, and works with Olelo AI Intelligence on making advanced AI systems intuitive for users.
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Verbal+Visual
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Nike
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Toyota
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Blue Startups
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Google ✳︎ Verbal+Visual ✳︎ Nike ✳︎ Toyota ✳︎ Blue Startups ✳︎
Paid Board Seats, Advisory Boards
Boards engage Liya for clarity in moments when decisions are expensive, timelines are compressed, and misreading users would have long-term consequences.
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Board & Strategic Advisory
C-Suite, VC, Startup Accelerators
Liya is particularly effective when companies are launching unfamiliar technology, entering new markets, or repositioning products that users don’t yet understand.
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Executive & Founder Advisory
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Innovation, UX & Experience Governance
Design Councils, Innovation Committees
Liya’s global perspective and cross-industry work enable her to spot emerging patterns early and ensure that innovation efforts remain human-centered, commercially grounded, and resilient over time.
